How To Put Line Break In Cgridview Columns?

I am trying to combine few data fields in one single column in cgridview. I manage to combine them but when I try to put <br/> between the data, it didn't show any line break. Please help.

$this->widget('bootstrap.widgets.TbGridView',array(
	'id'=>'officer-grid',
	'dataProvider'=>$dataProvider,
	'columns'=>array(
                array (
                    'name'=>'officer_name',
                    'type'=>'text',
                    'value'=>'$data->salutation.\' \'.$data->officer_name.\'<br />\'.$data->position',
                ),